“I’ve worked with Dave Sturgeon on numerous endorsement campaigns over the past 10 years and each one has generated great results for clients, the station and for me as the on-air talent! Dave’s Local Radio Endorsement package covers everything a station manager or GSM needs to get started maximizing this often-overlooked revenue stream! From client negotiation to polishing copy to coaching your personalities in best endorsement practices, Dave is the real deal, and the pro you need to boost your stations’ revenue. Plus, he’s a great guy and easy to work with! I can’t recommend him highly enough.”
J. Frederick Manning, President/Chief Executive Officer, Manning Media, Inc.
“Dave Sturgeon has a gift for turning experience into practical guidance. His book has been a valuable resource for team discussions and for framing better client conversations around the real value of radio and integrated media. It is thoughtful, relevant, and...
