“Dave Sturgeon has a gift for turning experience into practical guidance. His book has been a valuable resource for team discussions and for framing better client conversations around the real value of radio and integrated media. It is thoughtful, relevant, and grounded in the realities of today’s business. I’d recommend it to any media leader or sales professional looking to strengthen belief, strategy, and execution.”
Sandie Fulks, General Manager, Rich Media, Idaho Falls, Idaho
“Dave, I want to turn every one of your posts into radio ads and social campaigns for our stations & our market!! Don't want to totally plagiarize but I kinda want to totally plagiarize! With your permission of course.”
