“Dave Sturgeon has a gift for turning experience into practical guidance. His book has been a valuable resource for team discussions and for framing better client conversations around the real value of radio and integrated media. It is thoughtful, relevant, and grounded in the realities of today’s business. I’d recommend it to any media leader or sales professional looking to strengthen belief, strategy, and execution.”
Shaun Malzard, Account Director, MediaWorks, Canterbury, NZ
“Dave ... you have a ground swell of fans building in New Zealand - our Sales Manager often quotes you in our sales meetings – Thank you for the Inspiration.”