928.920.1020 dave@davesturgeon.com

Dean Armstrong,  Marketing Specialist,  FM 98-5 CKWR, Waterloo, Ontario, Canada

by | Mar 24, 2026 | Testimonial | 0 comments

“I recently had the pleasure of receiving “The Power of Radio” training from Dave Sturgeon, and I have to say I got more than I expected. I have many years’ experience in business-to-business sales and have participated in numerous sales training courses and sessions in my career.  I am new to radio and was impressed with Dave’s well-rounded and deliberate approach.

Dave is a passionate radio professional with many years of experience in various roles in the radio broadcasting industry.  Not only does he know radio, but he is an exceptional sales and marketing professional and teacher. His training is structured, organized, captivating, interactive, and impactful.

Dave clearly explains why radio still works, the challenges facing radio sales and marketing professionals, and gives sound tools, structure, and strategies for success. Dave cares about what he is teaching and cares that the people he trains are armed to succeed. I have no hesitation recommending Dave Sturgeon and his training for radio sales and marketing professionals.”

Cass Jacob, Vice President of Sales iHeart San Diego CA

“I’ve had the privilege of collaborating with Dave for the past 8 years, and I can confidently say he’s among the most radio-friendly agency owners I’ve ever worked with. His creativity and deep understanding of how radio can benefit local advertisers sets him apart....

Courtney Hayek, Senna House Buyers, Houston TX

“Dave has truly been a pleasure to work with. Our team had never implemented “Radio” as a lead source for our real estate business, but since we started it has been a game changer. Not only does it provide a great return for our business, but Dave has been so easy to...