“I’ve had the privilege of collaborating with Dave for the past 8 years, and I can confidently say he’s among the most radio-friendly agency owners I’ve ever worked with. His creativity and deep understanding of how radio can benefit local advertisers sets him apart. Dave’s coaching skills have significantly improved our radio personalities’ live endorsement delivery and their overall approach to endorsing products and services for our local clients. Dave’s extensive experience as an on-air personality, Sales Manager, and Station Manager provides a unique perspective that’s proven invaluable in negotiating and executing successful local radio endorsement campaigns. I highly recommend Dave’s expertise to any station manager looking to optimize their radio endorsement strategies for local clients. His practical guidance will benefit your programming and sales teams, driving success for your station. Working with him has been a privilege, and I look forward to more successful collaborations in the future.”
J. Frederick Manning, President/Chief Executive Officer, Manning Media, Inc.
“Dave Sturgeon has a gift for turning experience into practical guidance. His book has been a valuable resource for team discussions and for framing better client conversations around the real value of radio and integrated media. It is thoughtful, relevant, and...
