• ABOUT DAVE
Radio Evangelist.
Revenue Architect.
Integration Strategist.
17 years inside radio taught me one thing clearly.
The problem was how we were selling it — and who was leading the charge.
After more than 15 years building digital revenue systems inside broadcast organizations across the U.S. and Canada, I saw the same pattern everywhere: stations treating digital as an add-on instead of an integrated partner. Sales teams apologizing for radio instead of positioning it. Managers managing activity instead of leading growth.
So I built a different model. One where radio is positioned as demand creation, digital as demand capture, and the people in between are coached to think like owners — not order takers.
17+ Years of Executive Leadership
U.S. and Canadian radio markets
5 Countries Keynoted
15+ Years Building Digital Revenue
Constance Rinneard Sturgeon
Coco is a creative force whose influence extends quietly but profoundly across every facet of DaveSturgeon.com. For more than four decades, she has been a trusted partner, collaborator, and source of inspiration—helping shape the ideas, perspective, and clarity that define Dave’s work in radio and beyond. Whether refining keynote concepts, offering insight on personnel challenges, or helping distill complex ideas into something meaningful and human, Coco brings a rare combination of intelligence, intuition, and emotional depth that elevates every project she touches.
An accomplished artist, Coco works across multiple mediums including clay, oils, acrylics, and mixed media—often incorporating objets trouvés into striking, one-of-a-kind pieces that reflect both story and place. Her creative sensibility also extends into design, where she contributes to the visual identity and graphic direction of Dave’s brand and client work. A lifelong student of history, geography, and human nature, she brings a global perspective and thoughtful curiosity that continually informs and enriches the work she supports.
At the heart of it all, Coco’s greatest contribution is her ability to see both the big picture and the human one—ensuring that every idea not only resonates, but connects.
What Is a Fractional Revenue Executive?
A senior-level broadcast and digital leader embedded in your organization — part-time — delivering full-time clarity, systems, and revenue impact.
Who is this for?
If your market is stuck, I can help unstick it.
• Ownership groups needing a revenue reset
• Clusters stuck selling radio and digital separately
• Markets lacking strong integrated leadership
• Sales teams unsure how to defend radio
• Managers who want to become true revenue strategists
Three pillars. One integrated system.
Revenue Architecture
- Integrated radio + digital sales framework
- Demand creation vs. demand capture positioning
- Custom market revenue modeling
- Packaging strategies for agency-style selling
Sales Team Transformation
- 30 / 60 / 90-day execution plans
- AE call structure & prospecting discipline
- Compensation alignment strategies
- CRM accountability systems
- Local CMO mindset training
Leadership Development
- Coaching for Sales & Market Managers
- Regional leadership advisory
- Culture reset frameworks
- Ownership-mentality cultivation
Four ways to engage.
One entry point.
3-Day Revenue Architecture Intensive
A high-impact in-market engagement designed to create immediate strategic clarity and performance momentum.
- Executive leadership alignment session
- Revenue structure & positioning audit
- Integrated radio + digital framework reset
- Sales Team Catalyst session
- Joint calls with top accounts
- Pricing strategy & rate defense
10-Day Growth Installation
A deeper engagement combining on-site presence with remote execution — including talent development and recruiting support.
- Revenue architecture redesign
- Packaging & pricing alignment
- Sales meeting framework install
- CRM accountability systems
- Ideal AE profile & interview design
- 30-day onboarding blueprint
- Field sales collaboration on major accounts
30-Day Revenue Growth Reset
A comprehensive growth engagement focused on leadership, culture, talent, and execution. This is transformation — not temporary motivation.
- Leadership performance standards reset
- Integrated radio + digital revenue architecture
- Sales culture elevation
- Recruiting strategy development
- Structured rep training & pipeline accountability
- Direct collaboration on high-value client opportunities
- On-site or virtual client engagement
Fractional Market VP
For ownership groups seeking sustained executive-level revenue oversight. Part-time executive presence. Full-time growth architecture.
- Architect long-term revenue strategy
- Recruit and develop top-tier talent
- Coach and elevate managers
- Oversee integrated radio + digital execution
- Engage directly in key client growth strategy
- Maintain pricing integrity & accountability standards
15-Minute Discovery Call
A focused conversation to understand your revenue trajectory, leadership gaps, and growth potential. If there’s clear opportunity for impact, we design the right engagement together.
Complimentary. No obligation. Just clarity.