Revenue Growth Architecture for Modern Radio & Digital Markets

“Dave ... you have a ground swell of fans building in New Zealand - our Sales Manager often quotes you in our sales meetings – Thank you for the Inspiration.”

“Dave, I just read your book. The Truth About Radio and wow some great amazing nuggets for sure w/ such passion & conviction. I am using a highlighter but seems I am highlighting the whole damn book! Love it!”

“Dave Sturgeon’s contribution to the session with OFM, the sound of your life, was exceptional. The radio sales team left the session with a new energy. Dave possesses that rare combination of technical mastery and creative intuition that defines a true media professional. Beyond his skills, Dave’s reliability and deep understanding of the radio landscape make him an invaluable asset to any team. He doesn't just deliver work; he elevates with his passion for the craft.”

“I’ve worked with Dave Sturgeon on numerous endorsement campaigns over the past 10 years and each one has generated great results for clients, the station and for me as the on-air talent! Dave’s Local Radio Endorsement package covers everything a station manager or GSM needs to get started maximizing this often-overlooked revenue stream! From client negotiation to polishing copy to coaching your personalities in best endorsement practices, Dave is the real deal, and the pro you need to boost your stations’ revenue. Plus, he’s a great guy and easy to work with! I can’t recommend him highly enough.”

“I’ve had the privilege of collaborating with Dave for the past 8 years, and I can confidently say he’s among the most radio-friendly agency owners I’ve ever worked with. His creativity and deep understanding of how radio can benefit local advertisers sets him apart. Dave’s coaching skills have significantly improved our radio personalities’ live endorsement delivery and their overall approach to endorsing products and services for our local clients. Dave’s extensive experience as an on-air personality, Sales Manager, and Station Manager provides a unique perspective that’s proven invaluable in negotiating and executing successful local radio endorsement campaigns. I highly recommend Dave’s expertise to any station manager looking to optimize their radio endorsement strategies for local clients. His practical guidance will benefit your programming and sales teams, driving success for your station. Working with him has been a privilege, and I look forward to more successful collaborations in the future.”

“Dave has truly been a pleasure to work with. Our team had never implemented “Radio” as a lead source for our real estate business, but since we started it has been a game changer. Not only does it provide a great return for our business, but Dave has been so easy to communicate with & make changes as necessary for our business. Whether we are changing out the ad that is running on the station or have questions about our billing, he is always so quick to respond. During our time with Dave, he has also helped us strategize when it came to adding, switching, or removing a radio station. The market is always changing & it is vital that you work with people that know and understand that about this industry. If you are considering Radio as a lead source for your business with Dave, we say go for it! Highly recommend it.”

“Dave sat down with us, explained the whole process, then tailor-made our radio strategy to attract high-end sellers in our market. Dave landed the #1 Radio Host to exclusively endorse us, set up the entire campaign, and we immediately got a response from our first radio ad. In fact, that first radio deal brought us a GCI of $9,000. In the past 9 months, radio has produced 58 inbound calls from “Come List Me” sellers and is by far our #1 generator of “Come List Me” leads. I highly recommend Dave and would encourage you to put him at the top of your list if you’re thinking of doing radio advertising. He is highly respected in the radio industry and has a lifetime of experience as a radio personality, station manager, and advertising agency consultant for motivated real estate agents. If you’d like to know more about Dave, give me a call.”

“One of radio’s biggest differentiators is the ability to be live and local. Dave really understands that by harnessing DJs/talent for endorsement opportunities to increase revenues for the stations and local businesses. At the end of the day, the client’s success is our success. These campaigns are sold as premiums to clients, and Dave really does a great job explaining the benefits and what they can expect based off his years of experience in the business. His knowledge and expertise are top notch. He is very hands on and takes the time to develop relationships. I truly consider Dave as part of my team; he has really helped me grow.”

“Dave, just a quick note on our progress using your book, "The Truth about Radio". The reps are doing "book reports" in sales meetings. We are also gifting the book to clients, especially agencies. It’s great to have something in one great package that tells the truth about RADIO!”

"Dave Sturgeon delivered one of the most insightful and practical sessions we’ve brought to our clients. He has a rare ability to reframe how businesses think about radio and marketing in general. Our advertisers left with a completely new perspective—and a renewed confidence in investing in radio."